They have many ways to determine this they have internal systems – or signals – that will tell them if you’re worth giving the blue checkmark to. Now, they’ll want to know if you’re famous enough to be verified on the platform. Once Twitter ascertains that you are who you say you are. Securing your identity is the first step on how to getting verified on Twitter. (Note: you should always use an email with a custom domain in all your digital marketing accounts, it doesn’t just add to your credibility with prospects, but it also helps social networks identify you as “legit.”) If they ask you for your official website or email address, make sure you use the domain associated with your organization’s verified account on Twitter. We strongly suggest you stick to these two forms of identification as they are the most common in each country, and Twitter might not recognize other government IDs. Accuracy and Authenticness of Your Accountįirst of all, if you’re an individual, you may be required to provide a form of official identification, either your passport or driver’s license, according to Twitter. The criteria for Twitter verification really depend on what you want to get verified for.īut, here are the general guidelines that you should keep in mind. Remember, there is a weird correlation between social proof and the size of your following. It Helps Build a Followingīuilding on the idea of social proof, there’s also a chance that you’ll build a more significant following on Twitter with a blue checkmark because you’ll be associated with notable brands and even personalities. Keep this in mind if you’re targeting influencer status. So, if you’re in a particular industry and you have a blue checkmark, you’re instantly recognized as someone with authority. People who have a blue checkmark are usually people that are recognized for their contribution to Twitter’s feeds. When your current followers notice that you’ve just got verified, that will add plus points to your credibility. If Twitter can verify your identity, then many of your followers will trust you even more. It Builds Trust With Your Followersįor some reason, the blue checkmark is also an indicator of trust. It also puts impersonators at bay because when people search for your handle, they’ll pick the account with the blue checkmark instead of the one without one. This is especially true for brands with high competition in their industry or face a lot of attacks.īy getting the blue checkmark, you can assure people who are seeing your Tweets and following you that you are the real deal and that they can trust you. If you’re managing a high-growth brand or a large organization, getting Twitter verified becomes critical as part of protecting your brand. Prevents People from Impersonating or Copying You This goes a long way in establishing your presence on the platform. Many people know that only certain types of individuals or brands get verified, and by getting verification, you automatically join that unofficial group of people. Regardless if it doesn’t officially endorse you – as we mentioned earlier – it still appears as social proof in the eyes of your followers because it seems as if you’re indirectly being supported by the company. Let’s start with the obvious, which is social proof.īy being verified, Twitter recognizes that you’re a legitimate person handling the account. Truth be told, getting verified on Twitter doesn’t mean that the platform endorses you it just means that they’ve verified and confirmed that you are who you say you are.īut that doesn’t mean it doesn’t have a lot of excellent benefits.
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